There is A LOT of hype surrounding Teenage Engineering’s latest KO II release. We’re taking a deep dive into TE’s marketing and product design strategies to see why so many people are falling in love with this new sampler and why a couple of iconic photos may have been one of the most interesting choices that TE made. It’s all about Lego’s, old school calculators, the mafia and controversial boxing matches.

My KO II still has not shipped, so my first takes on the actual instrument won’t be for a couple of weeks yet unfortunately.


Muhammad Ali vs. Sonny Liston Wiki
https://en.wikipedia.org/wiki/Muhamma...

Muhammad Ali vs. Cleveland Williams Wiki
https://en.wikipedia.org/wiki/Muhamma...

Muhammad Ali vs. Sonny Liston – perhaps the greatest sports photo of the century by Neil Leifer
https://aboutphotography.blog/blog/20...

Muhammad Ali flattens Cleveland Williams: Neil Leifer’s best photograph
https://www.theguardian.com/artanddes...

Neil Leifer on his legendary 60year career
   • Sports photographer Neil Leifer on hi...  
Ali vs. Liston: Behind Neil Feifer’s Photograph
   • Ali vs. Liston: Behind Neil Leifer's ...  

The 12 AllTime Most Controversial Fights
https://www.thefightcity.com/top12a...

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0:00 Intro
2:11 Release Date
3:53 Design Genuis
4:54 Perfect Pricing
6:40 Information Bottleneck
8:55 Packaging
10:42 Iconic Photos
15:33 Final Thoughts