Don't miss the full season of Business Wars: Coke vs. Pepsi:    • Coke vs Pepsi | Business Wars  

Episode 1: Cocaine is King
In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart.

And there’s another problem on the horizon. Its name is PepsiCola.

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In this season of Business Wars, we dive deep into the development of Coca Cola / Coke and Pepsi Cola and the competition to become the top soda pop producer in the world. Learn about how pharmacist John Pemberton has invented a dynamite health tonic, Charles Guth, Pepsi, an upstart CocaCola imitator, Pepsi Challenge, Cindy Crawford iconic Pepsi ad, why CocaCola bottles have that iconic silhouette and so much more!

Series Description:
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.


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