https://linktr.ee/businessof_art

Frank’s Links:
http://serranofineart.com/   / frank.serrano.18     / serranoartist  

Summary
Frank Serrano is a fulltime artist with over 30 years of experience. He started his artistic journey at a young age and studied business in school. He initially owned a screen printing business, which gave him the freedom to pursue fine art on the side. Eventually, he made the decision to transition into fine art full time. Frank joined various art organizations and painted landscapes and seascapes, which led to his first gallery representation. He emphasized the importance of having good work, confidence, and enough inventory when approaching galleries. He also mentioned the significance of marketing oneself through social media in today's art market. The conversation explores the shift in the art industry due to the rise of social media and online galleries. Frank Serrano shares his experience of transitioning from traditional galleries to selling his work through his website and social media platforms. He discusses the benefits and challenges of using social media for marketing and selling art, including the importance of posting highquality work and engaging with potential buyers. Frank also emphasizes the significance of plein air painting and the value of painting from life in developing artistic skills and capturing the nuances of color and atmosphere. Frank Serrano discusses his journey as an artist, including how he started teaching and writing books. He emphasizes the importance of networking with other artists and continuously learning and improving. Serrano also shares his approach to painting, including his limited palette and focus on values. He provides tips for plein air painting, such as staying compact and being prepared. In this final part of the conversation, Frank Serrano discusses the essentials of plein air painting and the importance of being prepared before going out to paint. He emphasizes the need to keep it simple and compact, with a limited palette and essential outdoor gear. Frank also shares his process of preparing his paints and materials before heading out to paint. He highlights the fleeting nature of light and the importance of capturing the scene quickly. He also talks about his experience of finding the exact location where Maynard Dixon painted and the challenges of painting plein air. Frank also discusses the role of studies in his studio work and how he uses them for color and value reference. He emphasizes the importance of craftsmanship and brushwork in his paintings and the influence of other artists on his work. Frank shares his experiences of meeting and learning from renowned artists like Richard Schmidt and Clyde Aspevig. He also discusses the advice he received from his father and a collector, which emphasized the importance of staying humble, putting your work out there, and continuing to paint.
Takeaways
Frank Serrano has been a fulltime artist for over 30 years
He started his artistic journey at a young age and studied business in school
He transitioned from owning a screen printing business to pursuing fine art full time
Frank emphasized the importance of having good work, confidence, and enough inventory when approaching galleries
He also mentioned the significance of marketing oneself through social media in today's art market
Social media has changed the dynamic of marketing and selling artwork, allowing artists to reach a wider audience and sell their work directly.

Posting highquality work and engaging with potential buyers on social media can lead to sales and opportunities.
Plein air painting is a valuable practice for artists, as it allows them to capture the nuances of color and atmosphere from life.
Developing a strong reputation and name in the art industry requires careful financial planning and strategic decisionmaking.
Teaching workshops can provide additional income and opportunities for artists.

Craftsmanship and brushwork are important aspects of painting, and learning from other artists can greatly influence one's own work.
Meeting and connecting with other artists can be a valuable experience and provide opportunities for growth and learning.
Staying humble, putting your work out there, and continuing to paint are important for artistic growth and success.