The extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical.
#alevelbusiness #businessrevision #aqabusiness #edexcelbusiness #businessalevel #MarketingMix #marketing
VIDEO CHAPTERS
00:00 Introduction
00:23 What is the marketing mix?
00:52 Recap the traditional 4Ps
01:32 Adding 3 more Ps
02:38 Example of the 7Ps Pure Gym