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It's time for THECASUAL's Inaugural Fashion Brand of the Year, where we celebrate the best in fashion from Japan and the West! Join Reggie in this annual tradition as we unveil the top brands that have left their mark on the fashion industry. From cuttingedge designs to cultural influences, we dive deep into what makes these brands stand out.

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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.

Keep it Casual.

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Chapters:
00:00 Intro
00:32 Japan BotY
03:42 AD
04:22 The West BotY
09:28 Outro

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THECASUAL on INSTAGRAM:   / thecasual.co  
REGGIE on INSTAGRAM:   / reggiecasual  
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MUST READS!!!

Purple Cow Seth Godin: https://amzn.to/2OxBROs
Ametora W. David Marx: https://amzn.to/2RJpYau
Thread's Not Dead Jeff Finley: https://amzn.to/2SUAltd