Today's video features Thales S. Teixeira, V. Associate Professor at the University of California. Previously, he taught students at Harvard Business School for over 10 years. In his book, he explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. He teaches how to generate ideas that offer high value to customers and how to attract customers away from established players with those ideas.

To purchase his book: https://a.co/d/hkoaHzs

00:00 Intro
00:52 Chapter 1. Decoupling Customer Value Chain
04:03 Chapter 2. 3 Types of Decoupling
09:40 Chapter 3. 5 Steps to Steal Customers
16:21 Chapter 4. Decoupling in AI Field

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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.