If you’ve kept up to date with 3rd Party Cookie Deprecation, you probably know the difference between 3rdparty data and 1stparty data. But what about zeroparty data?

Let’s dig into this lesserknown category of customer information and why you should prioritize it across your digital marketing efforts.

To learn more, download our Advanced Guide: https://www.adroll.com/resources/guid...

In the guide, you’ll learn:

How to effectively collect and use zero and firstparty data for precise targeting
How industry leaders are futureproofing important strategies like retargeting
How to work with your ad provider to prepare for a postthirdparty cookie world