Does the perfect user journey exist? In this episode, our special guest Fraser Wilkie, Executive Director and Head of Design at Synpulse, joins our host Salomon Wettstein to explore how AI is revolutionising the way we interact with banks and financial institutions

From personalised experiences to seamless transactions, the potential of AI is limitless. Join us as we dive deep into the concept of a "perfect user journey" and discuss whether it's truly achievable.

00:00 Introduction
02:41 Concept of a "perfect user journey"
13:25 The shift from multiple banking apps to one super app
15:41 Importance of having a consolidated view of financial data
18:38 Role of AI in improving user experiences
19:01 Hyperpersonalisation in banking

Tune in for an engaging conversation filled with valuable perspectives and practical advice!

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