Last weekend, three footballers in France refused to participate in Ligue 1 and Ligue 2's antihomophobia campaigns, prompting support and criticism from different quarters in almost equal measure.
It comes just a year after then PSG and now Everton midfielder Idrissa Gana Gueye was alleged to have done likewise.
In this video, HITC Sevens takes a look at how the culture wars have invaded French football, the hint of hypocrisy among those involved, and the broader issue of homophobia and LGBT allyship within the sport.