It's unfortunately becoming an almost annual tradition for Fujifilm. Another year passes, and we have less and less film stocks on the market from the Japanese analog film manufacturer, Fujifilm. This year we lost another option at 35mm and that was the popular Fuji Superia 400. With film's recent comeback it seems strange that we would lose one of the most popular options. Superia has been with us for years, and was one of the most widely available color negative films. There are a number of reasons Fuji is discontinuing the film and in this video we will talk about them. Also, we will talk about the broader implications for film photography as a whole.

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