A great strategy & mood board is the foundation for any strong brand identity. It’s something I’ve used as a launch pad for creative ideas since being a graphic design student, to now as a creative director. I’ve always thought that an effective mood board should be designed in a way that aligns with the visual identity that you are going for, so here’s how I do it. Hope you enjoy and as always, feel free to drop any questions in the comments :)

My next video will be on the logo concept stage of my full creative process, so stay tuned!

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If you use my link I do get a small commission which helps me make these videos. I would highly recommend the free trial atleast, I used it to learn After Effects and animation!

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