This was a fun one. I saw the slogan on a tshirt and it resonated with me. ;) .Base is beech, inlays are Padauk (7mm depth, Viking head) and Iroko (6mm depth, writing).
Total machining time was about 4 hours on my SOROTEC Basic Line CNC.
All bits come from https://www.cncfraises.fr/
The Viking SVG was purchased on ETSY (€0.77).
I try to answer all questions in the comments! Not always fast, though... ;)