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Case Type: Market Entry
Difficulty: Intermediate

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Looking for a specific part of the case?
0:28 Case starts
2:53 Framework explanation
4:15 Market sizing
8:24 Profit calculation
10:55 Breakeven calculation
11:40 Analysis of math
13:22 Brainstorming alternative options
15:31 Conclusion & Recommendation
16:54 3 Minute Drill (case feedback)

Thanks crew! Go crush it with your prep!

Special thanks to the Consulting Club at Ross for this case: https://ross.campusgroups.com/consult...

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