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GE Nine Cell Matrix refers to a strategy tool that helps multibusiness organizations to prioritize investments

GE Nine Cell Matrix is a framework with a systematic approach to provide strategic implications and assess the business portfolio of the business units

Business matrix

The Grow Strategy of a business

When the business unit has strong market effectiveness the organization should grow the business

Holding the business segments

When the business unit has average strength or market effectiveness the organization should hold the business as there might be high competition or a drop in value

Strategy of harvest

When the business unit has unattractive strength or market effectiveness the organization should liquidate or sell the business. It should dispose of the weak unit and reinvest the money in the units that are showing potential

GE Nine Cell Matrix Example – Apple

iPhone showed net sales of 137,781 million dollars in 2020
Mac showed net sales of 28,622 million dollars in 2020
iPad showed net sales of 23,721 million dollars in 2020

GE Nine Cell Matrix Example – Apple Grow

1. iPhone
2. Apple Watch
3. Apple Service
4. Mac
5. AirPods

GE Nine Cell Matrix Example – Apple Hold

1. Apple TV
2. Apple TV+
3. iPad
4. Apple HomePod

GE Nine Cell Matrix Example – Apple Harvest

1. iPod Classic
2. iPod Nano
3. iPod Shuffle
4. iPod Touch

This video is on GE Nine Cell Matrix and it has the following subtopics.

Time Stamps

0:00 What is GE Nine Cell Matrix?
01:43 GE Nine Cell Matrix Example – Apple
02:43 GE Nine Cell Matrix Example – Apple Grow
04:45 GE Nine Cell Matrix Example – Apple Hold
05:42 GE Nine Cell Matrix Example – Apple Harvest