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Here are the 12 principles for becoming oversubscribed...

00:37 1. Only Oversubscribed Businesses Make a Profit: This principle highlights the importance of being in demand to achieve a profitable business, much like how the stock market works.

01:56 2. Your People Are the Only Ones That Matter: Treat buyers as individuals with unique needs and values, moving them from being part of the market to being part of your market.

02:35 3. First, You Make Your Market; Then, Make Your Sales: This means building an audience of people who are interested in solving a particular problem. You can do this using a waitlist and showcasing your products or services through innovative marketing strategies and campaigns before focusing on sales.

03:33 4. Meeting People Where They Are: This principle is about connecting with potential customers by understanding their values and aligning your products or services accordingly.

04:54 5. People Buy When The Conditions Are Right: Combine logic, emotion, and the fear of missing out to create compelling reasons for customers to buy.

05:51 6. People Buy What Others Want to Buy: Show that your product is in demand. Social proof and transparency about your product's demand will increase its appeal.

06:59 7. People Don't Spend Big Money on Small Problems: Position your business as a solution to significant problems to highlight why you charge a higher fee.

08:27 8. People Are Not Proactive: It's not your audience's responsibility to buy from you. It's yours. Take ownership of the sales process as customers are unlikely to take the first step on their own.

11:11 9. The Power Is In The Ecosystems: Develop complementary products or services that solve customer problems and create an ecosystem around your offering.

13:08 10. Remarkable budgets beat marketing budgets: Allocating budgets to make your product or service significantly stand out in its market.

14:25 11. Set Your own rules: Establish a unique selling proposition and set clear rules for your customers that align with your company's values. Don't be afraid to be different.

16:51 12. Business is a Team Sport: Business success is a team effort, and it's important to high people to come along for the ride. You cannot do this alone.

These principles provide a roadmap for businesses to achieve the state of being oversubscribed, where demand exceeds supply, enhancing profitability and success.

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