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Getting Smart on ADUs with Samara’s Mike McNamara

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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Mike McNamara, cofounder and CEO of Samara, to talk about all things ADUs. ADUs, or accessory dwelling units, are small, selfcontained residential units located on the same lot as an existing singlefamily home. You might know them as “granny flats” or “inlaws” or even “casitas.” And given the housing affordability crisis in our country, ADUs are starting to really gain traction as a potential solution for this.

Mike gives us a primer on ADUs and why they hold so much promise for solving many of America’s housing challenges.

About Mike McNamara

Mike McNamara is the cofounder and CEO of Samara, a company that aims to improve the way we live, starting by holistically reimagining the home. Samara aspires to a brighter future through beautifullydesigned products that balance comfort, sustainability, and simplicity.

In 2020, McNamara was tapped by Joe Gebbia to lead an innovation team inside Airbnb. In 2022, the innovation team was moved out of Airbnb and reborn as Samara.

Prior to Airbnb, McNamara spent 13 years as the CEO of Flex, a Fortune 500 company in the electronics manufacturing industry. Alongside the executive team, he grew the company to over 200,000 employees in 30 countries and generated over $25B in revenue.

McNamara served as a Board member of MEMC (energy), Delphi (automotive), Flex (manufacturing and technology) and Slack (enterprise software). He currently serves on two public boards Carrier and Workday. He also serves as an advisor to New Legacy which operates multiple investment funds.

McNamara received a bachelor’s degree from the University of Cincinnati and a master’s degree in business administration from Santa Clara University.

Here's a glimpse of what you'll learn:
A primer on ADUs and why they hold so much promise for solving many of America’s housing challenges
Why homeowners build ADUs to create flexibility in their lives
The multigenerational living benefits of ADUs
Whether ADUs are better for density or for income
The latest in regulatory and policy momentum encouraging ADUs
Why some communities look to ADUs to solve the density problem
The benefits of manufacturing homes
Why ADU costs will beat inflation and decline in the coming years, while costs for everything else climbs
How Samara designs a product “that you want to look at for the next 100 years"

Altos Research is the premier resource for realtime real estate data. We provide weekly market statistics, analysis and reporting for 99% of the zip codes in the U.S., helping real estate professionals, investors, financial institutions, and their clients make betterinformed decisions.

Featuring Mike Simonsen, President of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications.

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See you next week!

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Altos Research is now part of HW Media! Check out their channel at @HousingWire for more housing market insights.

posted by metuka4185s