The marketing landscape is constantly changing – new tools, platforms and regulations happen every day. When so many marketing channels are outside of your control, your email list is gold because you own it! So how do you maximize your email marketing?

Join us to hear from digital marketing expert and WeBC Mentor, Glynis Tao, who will share best practices to help you build, manage, and optimize your email marketing campaigns.

In this WeCafé, Glynis will share how to:

Attract, retain and segment subscribers
Craft engaging emails that resonate with your audience, from attention grabbing subject lines to persuasive calls to action
Use data to refine your email campaigns for better results
Ensure your email marketing practices are compliant with regulations like the CANSPAM Act

Facilitator: Andrea Jacob, WeBC Business Advisor

Panelist: Glynis Tao, Apparel Business Consultant & SEO Specialist, Chase Your Dreams Consulting