When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in their new market. Each one has their own benefits and cons. Here we look at each one to see what could be the right way for a company to go abroad.

Filmed in Rwanda
Copyright Mark Wolters 2019

#marketing #marketentry #globalmarketing

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