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Don't get confused with these pseudo visions of the corporate world.
Visions like:
"As a reliable partner for our customers, we count on
innovation, creativity and consistent customer focus
as well as on top performance in all areas. "

A vision tells where you are going and a mission tells why your business exists.
But don't think too much about these definitions and what is what.
If you are en entrepreneur and running a small business you should focus on the two questions:
1. Why does your business exist?
2. Where do you want your business to go?
To make it very clear. The first question is by far the most important one!
Why does your business exist? What is the purpose of your company?
Generally speaking there is only one purpose and no it is not to earn money. It is to satisfy the needs of customers.

So think about who are your customers, what customers do you focus on?
And what does your company do to satisfy the needs of these customers?
How does your company help and whom does your company help?
Think big! Why is your company important?

Find some examples of great visions in the video!
Why are these visions so great? They connect with emotions.
These visions show that the entrepreneur or the company strive to solve a meaningful problem. It is not about money, it is about solving a problem which makes the world a better place, which helps people. And that will inspire other people. They feel that the vision is important and useful. And that's why they want to support this vision and be part of it as an employee, as a customer or as a supplier.

So what 's your vision?
What problem is your company solving to make the world a better place?

   • Good and bad examples for vision stat...