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Are you interested in Matomo as a Google Analytics Alternative? I this video you're going to see me, an experienced (12+ years) Google Analytics consultant, try out Matomo for the first time.

Me trying out Piwik:    • Google Analytics consultant tries Piw...  
Me trying out Plausible:    • Google Analytics consultant tries Pla...  

Notice: we had LOTS of technical difficulties while recording and editing this video. The quality is a bit lower than usually, I hope it does not bother you too much!

Chapter markers
0:00 Introduction
2:25 Looking over the site
4:20 Setting up Matomo
10:46 Logging into Matomo
11:25 Making Dashboards in Matomo
13:08 Going through the first reports
17:40 Top pages report in Matomo
19:46 How Matomo handles event tracking
21:53 Don't use the page performance reports in Matomo!
24:45 Top traffic sources in Matomo
26:07 Matomo has it's own campaign builder built in!
27:58 Ecommerce reports in Matomo
30:50 Form tracking in Matomo
31:32 Video analytics in Matomo
32:07 A/B tests in Matomo
32:48 Creating Heatmaps in Matomo
34:05 Creating a session recording in Matomo
34:52 Custom reports in Matomo
39:04 Review of the Matomo interface
39:59 There is something strange happening to segments in Matomo
41:32 Closing thoughts