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Merch isn’t dead—it’s evolving.

In this episode, we’ll dive into GQ’s article “The End of Merch,” discuss the current state of merch, and explore why this might actually be the golden age for aspiring merch creators. We’ll talk about the shift towards personal branding, niche audiences, and how the democratization of fashion terrifies the industry but benefits you.

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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.

Keep it Casual.

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MUST READS!!!

Purple Cow Seth Godin: https://amzn.to/2OxBROs
Ametora W. David Marx: https://amzn.to/2RJpYau
Thread's Not Dead Jeff Finley: https://amzn.to/2SUAltd