Vibhor Kapoor, President of AdRoll, shares how a strategic marketing formula of reach, engagement, and retention can effectively manage top challenges for forex marketers, including competition, emerging markets, and new regulations.

Learn more about AdRoll's forex solutions: https://adroll.com/solutions/forex

1:18 Top Challenges for Forex Marketers
3:10 The Strategic Marketers Formula
3:48 Reach: Finding new customers in your markets effectively
10:21 Engagement: How to get new traders spending
15:07 Retention: Finding new traders is 5x more expensive
19:12 AdRoll's Best Advice