Realtors that say they will guarantee your home sells or they will buy it themselves...what's really going on?

In this video, real estate agent and Realtor Matt Leighton exposes one of the lamest gimmicks out in the real estate market: the guaranteed home sales program.

The program usually works like this: A Realtor will guarantee that they will sell your home in a certain number of days, or they will buy it themselves.

Sounds, good right?

Well, the truth is that the terms and conditions of the guarantee are never disclosed up front. And those terms are set up so that no savvy consumer would ever move forward with the program.

First of all, many properties will not qualify for the program. Homes over $1 million may not qualify. In my market, that rules out a large portion of the homes.

Second, the listing price will be lower than the market value, usually around 5%.

Third, builtin price drops are builtin to the listing agreement every few weeks until the property is sold.

The Guaranteed Home Sale programs are set up as motivation for the seller to agree to the standard listing agreement. After seeing the exhaustive list of terms and conditions, the goal is to pivot the seller to the standard agreement.

If the agent actually buys your home or ends up selling your home for free with no commission, they have done something terribly wrong. The goal of the program is to never use the program.

The sole purpose of the Home Sold Guarantee program is for lead generation. Many sellers will be interested in a guarantee so these agents that do this type of marketing will be fielding a lot of inquiries. Once the agent sets up the meeting, they will either not mention the program, or explain the details to the seller and at that point, move towards agreeing to the regular sales agreement.

The Guaranteed Home Sold program is deceitful, shady, sketchy, and done in poor faith. The way the agent sets up the appointment is under false pretenses.

The Your Home Sold Guaranteed program is kind of like a discount service where if you need to unload the property quickly and don't really care about the final sales price, it would be a good option for you. But at that point, you're better off going with a service that can buy your house for cash in 7 days.

When selling your home, think about the agent that you want representing your home sale. Do you want an agent that offers gimmicks and shady marketing? One that promotes a guarantee but in reality, hopes to never use that guarantee? What does that say about the character of your real estate agent?

Or do you want an agent to represent you that is honest, open and deals in good faith? One that stands by their word and doesn't have lengthy and cumbersome terms and conditions. One that will always represent your best interests.

Are you interested in purchasing or selling in the Northern Virginia area? You can reach out to Matt directly here: [email protected]

Arlington VA Real Estate: http://rhlarlington.c21redwood.com/

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Matt Leighton Arlington VA Real Estate Agent
Licensed in VA and D.C.
Century 21 Redwood Realty
1934 Wilson Blvd
Arlington, VA 22201
   • Guaranteed Home Sale Programs EXPOSED