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VIDEO INTRODUCTION:
Amit Jain, the CEO and cofounder of CarDekho and the Shark on Shark Tank India Season 2! In this episode, Amit shares his personal journey, revealing how his grandfather and family instilled in him the value of collaboration. He dives into the secrets behind CarDekho's success, including the three pillars of product, technology, and content that drive the company's growth. Amit also shares his datadriven approach to understanding user behavior and building a highperforming website that meets the needs of its users. Additionally, he offers valuable insights on hiring senior leadership and maintaining a strong company culture. Don't miss this insightful conversation with one of India's leading entrepreneurs!

Time stamps
00:00 Trailer
01:13 What is so special about Marwadis that they become great entrepreneurs?
03:32 What is the right age to start a Business? Father began the Business at the age of 44?
05:13 Why I Started My Business?
06:33 What motivated my father to start a Business? What were the family values?
09:25 How did my grandfather deal with the generation gap?
12:06 How did I evolve to fit in with my children?
14:36 What were the failures and lessons learned from your entrepreneurial journey?
16:23 What I learned from the online jewelry business.
19:54 How did I build an online semiautomated astrology business?
20:51 Who were the customers of the astrology consultancy business?
22:19 Started CarDekho with lessons learned from the experiences!
23:34 Closing jewelry and astrology business!
25:32 Started selling phones and burning money?
27:47 Why created and sold priceDekho?
30:37 Why should you raise money?
36:04 Without raising funds how you became the number one site in the auto category?
37:42 Why acquired zigwheels and Gaadi. com?
41:19 How do you crack the code to get USA clients?
43:15 Why did we work for free for our first clients?
45:12 Why effective networking and communication strategies are important?
46:07 What is PTC framework, Product Technology, and Content.
49:11 How are we utilizing big data analytics for lead scoring and predictive analysis?
51:35 How we connect customer insights with dealer behavior for improved sales strategies?
55:49 Why did we apply for licenses to enhance business lending and financial services?
57:35 Challenges faced in evaluating the condition and value of used cars for loans, how we fix them?
59:30: Evaluation of cars and how we made it better?
01:01:17 Challenges in digital documentation processes and how we grabbed opportunity?
01:02:32 You went from frugal entrepreneur to bearing losses in PNL statement, how was this transition?
01:05:11 How to gradually scale investments to ensure profitability and sustainable outcomes?
01:08:50 How to build a strong culture and trust within the organization for longterm success?
01:09:50 What are the actions the founder is never supposed to take?
01:10:35 Be humble, Trustworthy and Reliable
01:11:10 How to align with the company's culture and values?
01:15:57 How to hire leadership that can handle business challenges with empathy and support?
01:23:54 Why communication is crucial in addressing and resolving problems professionally?
01:31:27 How we enhanced productivity through oncall information provision and API integration?



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