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Here’s how Saturn failed at being a different kind of car company

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My Old Car

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In this episode I provide the history of the Saturn Corporation, which was envisioned back in 1983, launched its first cars in 1990, and folded 20 years later. Saturn was incorporated as a separate company and designed and built all of their cars with no help from its GM, but eventually GM took over Saturn and assimilated their products with GM's other models. The GM bankruptcy marked the end of Saturn as GM could not sustain a brand whose cars were simply rebadged versions of other GM cars.

posted by gmobuelna1n