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Here’s how the Taurus went from Ford’s best seller to a forgotten icon

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In this episode I provide the history of the Ford Taurus, which along with its Mercury twin, the Sable, launched in the U.S. for the 1986 model year with what was then considered a radical futuristic design, so much so that it featured in all three Robocop movies as a future Detroit cop car. After reaching bestseller status in the early 90s during its second generation, it faltered in its third generation in 1996 thanks to an extreme focus on oval themes that were in reference to the Ford logo. It first ended after its fourth generation by 2005 and replaced by the full size Ford Five Hundred, but slow sales led to the car being renamed to be the 5thgen Taurus, followed by its final 6th generation which ended in 2019, and helped mark the end of Ford's production of sedans.

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