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Hermès saga: when the family protects the brand

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Investigations

It is a flagship of French luxury, more than a century and a half old: Hermès. Leather luggage, bags, scarves, the former manufacturer of harnesses and saddles has managed to preserve its exceptional knowhow, but also to face global competition. But Hermès is also and above all a family story. A dynasty that has reigned over the company for six generations. How did this line manage to preserve and prosper this incredible heritage in the family bosom? An empire threatened for a year by LVMH, the other tricolor luxury giant, which is trying to buy it. How does the dynasty cope with the onslaught of this competitor? Immersed in the secrets of a family like no other.

Director: AnneSophie CHAUMIER THE TALE

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posted by vacationqy