Dan Kittredge, farmer and Executive Director of the Bionutrient Food Association continues his passionate discourse on how we can increase quality in the food supply and transform our current system. This is happening by educating growers, raising awareness among consumers and conducting research on the nature of crop quality and the correlation between soil health, plant health and human health. In part 3 of this journey of discovery, we continue rethinking how we grow food and forge pathways for unparalleled quality to emerge in the marketplace.