If ever there was a case of wrong bike, wrong style, wrong colours and wrong marketing, this has to be it. Or to paraphrase and slightly misquote Paul McCartney when asked if The Beatles might ever reform, You can’t reheat a soufflé. To get a better view of what went so horrendously wrong, we need to go back to the early 1960s when things were very different, Honda was unquestionably on the up and had already established a very good reputation for itself on the international market. Small machines were the company’s forte, it excelled at bikes below 250cc and had even ventured into previously unvisited territory with the over bored CB77 which gave many British big bike owners the fright of their lives. The mercurial Edward Turner had visited Japan in 1960 seen the might of the various factories and even met Soichiro Honda himself, yet still ventured the opinion that the Japanese motorcycle industry was incapable of building a large capacity machine, It was a phrase that would echo around the British bike factories in the next decade and a half as each one collapsed onto the funeral pyre of its erstwhile competitors. All of the major Japanese players had aspirations to build bigger machines but it was Honda that got there first.
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