The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.

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VIDEO CHAPTERS
00:00 Introduction
00:53 Integration & the Supply Chain
01:57 Takeovers and business integration
03:20 Example of forward integration
04:01 Example of backwards integration
04:42 Example of horizontal integration