Just in time for Halloween, Willy was joined by Academy Awardnominated and Emmy Awardwinning horror producer, Jason Blum. He is the founder and CEO of Blumhouse, which has produced the Halloween, Paranormal Activity, The Purge, Insidious, and Sinister franchises, among others.

Known for being the most profitable production company in Hollywood, Blumhouse has generated over $5.7 billion at the box office.
Jason and Willy discussed Blumhouse’s unique business model, how he built one of the most successful production companies in the business, his career journey in the film industry, and much more.

Watch or listen to the replay.

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Key Points In The Webcast:
00:00 Introduction
00:54 Opening thoughts on Israel
01:55 Willy Walker introduces Jason Blum, Founder and CEO of Blumhouse, the studio behind Get Out, The Purge, and Paranormal Activity
04:13 How Blumhouse applies the "Moneyball" approach to making profitable movies with low budgets and high returns
09:11 The secret ingredient of a successful film
12:03 The origin story of Blumhouse: how Jason Blum turned his passion for horror into a thriving business
18:30 The benefits of making lowbudget movies
21:50 How Jason Blum got fired from Paramount and learned to empower his showrunners
29:15 The competitive spirit and resilience of Jason Blum: how he handles failure and rejection
32:40 The art of dialogue: why less is more when it comes to writing scripts
33:20 The smart way to save money on film locations: how to maximize rebates and incentives
37:28 The distribution strategy of Blumhouse: how to find the right platform and audience for each movie
40:25 What makes Blumhouse’s business model different?
46:22 The future of streaming: how Blumhouse adapts to the changing landscape of film consumption
47:35 Highlighting underrepresented directors
50:21 The formula for horror: why great drama makes scarier horror movies
54:54 The Shark Tank experience: how Jason Blum pitched his idea to Mark Cuban and Lori Greiner

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