In 1919, a 12yearold Haldiram began selling Bhujia in Bikaner for just 2 paise. Despite humble beginnings and family struggles, his passion for innovation and quality drove him to create a snack empire. From introducing Moth Dal Bhujia to pioneering long shelflife packaging, Haldiram's transformed the Indian snack industry. Discover how Haldiram's expanded from Bikaner to Kolkata, Nagpur, and Delhi, overcoming challenges like the 1984 riots. With a focus on delighting customers across segments, Haldiram's now earns over ₹9000 crore annually, with a presence in 80+ countries. This is the remarkable story of a true Indian success.

Video Source: Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000crore Empire
Book by Pavitra Kumar