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How a rapper created sneakers that Adidas and Nike fought over | History of Yeezy

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So, how did this controversial rapper manage to create the most ambitious, hyped, and fastselling YEEZY sneakers, breaking stereotypes and challenging the fashion market in an instant? And how did Kanye West's sneakers become a battleground for giants like Nike and Adidas? This is the story of Yeezy. In our documentary, you will discover things you never even suspected. Enjoy watching!

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00:00 Introduction
00:47 So Close and Yet So Far
3:36 Higher than Jordans
6:25 Eat. Pray. Create
8:11 The Lamborghini of Sneakers
10:42 The End or a New Beginning?


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#yeezy #history #documentary #kanyewest

posted by herwasoch97