Would you give up drinking for a million dollars? Because that just might be a fraction of what you'd make going sober In this video, we run the numbers on the money surrounding drinking, the opportunity cost of buying a beer, and how Gen Z is becoming known as the 'sober curious generation'.

Let's talk about the tension between alcohol vs your bank account, how marketing has sold us the idea that alcohol is essential for socializing, and the increasing normalization of sobriety.

#personalfinance #genz #videoessay #sobercurious #savingmoney

Want more videos on money, media, society, and intentional living? Be sure to subscribe for more video essays!

Want to support this channel? Donate here!: https://www.buymeacoffee.com/cara.nicole

My Monthly Budget & Spending Tracker: https://www.etsy.com/listing/12891638...

Get $100 off LLC formation to start your business (via BetterLegal): http://betterlegal.com/aff/faf5dc437a0e


If you like this video, check out some of my other video essays on money & society!
The Toxic Normalization of Online Gambling:    • The Toxic Normalization of Online Gam...  
How Consumerism Ruins Our Planet and Finances:    • How Consumerism Ruins Our Planet and ...  
How Designer Brands Will Keep You Poor:    • How Designer Brands Keep You Poor  
Influencers Don't Care If You Go Broke:    • Influencers Don't Care If You Go Broke  

Time Stamps:
00:00 Gen Z is 'sober curious'
00:42 How much are people spending on alcohol?
02:30 City differences in alcohol costs
03:02 Why is Gen Z drinking less?
04:51 How much could you make NOT drinking?
06:29 Arguments against becoming a sober millionaire
08:43 Drunk shopping
09:16 Gen Z's amazing opportunity
09:47 Questioning normalization of alcohol
10:50 Final thoughts


Want to read more? Here were some of the sources I used while researching for this video:

https://www.usatoday.com/story/money/....

https://alcohol.org/guides/costofdr...

https://www.bbc.com/worklife/article/...

https://www.teenvogue.com/story/sober...

https://www.sciencedirect.com/science...

https://www.deseret.com/2022/9/23/233...

https://www.cnn.com/2020/10/12/health...

https://joinmonument.com/resources/al...

https://www.finder.com/drunkshopping