Apple used to be known for innovation but changed after Steve Jobs. Ready to sleep better? You're 1 click away: https://www.magbreakthrough.com/newst.... Use code: NEWSTHINK10 for 10% off.

Correction: 0:20 the event was held in October 2011, not June

Check out Tripp Mickle's book After Steve: How Apple Became a TrillionDollar Company and Lost Its Soul https://www.amazon.com/AfterSteveBe... (I’m not an affiliate, this is simply to promote the book)

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Special thanks to the following for permission to use their material:
3:09 The Beefmaster on YouTube    • How to fix a cracked iPhone XR screen  
8:18 oxysasha | YouTube    • Apple Campus 2 / Apple Park August up...  
8:54 Apple sketches supplied by Michael DiTullo    / michaelditullo  

Select images supplied by Alamy.

Sources:
0:08 Thomas Wolf, www.fototw.de / Wikimedia Commons / CC BYSA 3.0
0:30 Tom Coates, CC BY 2.0 via Wikimedia Commons
0:33 Steve Jurvetson, CC BY 2.0 via Wikimedia Commons
0:37 Ivan Bandura, CC BY 2.0 hvia Wikimedia Commons
1:21 Dieter Rams image: Vitsoe at English Wikipedia, CC BYSA 3.0 via Wikimedia Commons
2:02 Matthew Yohe at en.wikipedia, CC BYSA 3.0 via Wikimedia Commons
2:06 Benett Graezer on YouTube    • Gimbal vs Handheld – Do you need a Mo...   Creative Commons Attribution license (reuse allowed)
2:10 Chaine Iphonfr on YouTube    • Unboxing iphone XR Red + comparaison ...   Creative Commons Attribution license (reuse allowed)
2:53 Blake Patterson, CC BY 2.0 via Wikimedia Commons
3:04 Jobs image: Kremlin.ru, CC BY 3.0 via Wikimedia Commons
3:53 Austin Community College, CC BY 2.0 via Wikimedia Commons
4:39 Mark Ahsmann, CC BYSA 3.0 via Wikimedia Commons
5:49 Yamen, CC BYSA 4.0 via Wikimedia Commons
5:53 Ivan Bandura, CC BY 2.0 via Wikimedia Commons
5:56 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons. Original photo on Flickr https://flic.kr/p/4m94MS
6:14 matt buchanan, CC BY 2.0 via Wikimedia Commons
6:23 Viva Glaze on YouTube    • Apple Leather Link Review: California...   Creative Commons Attribution license (reuse allowed)
9:13 Love To Tinker on YouTube    • Tesla FSD Beta 10.69.2.3 Takes up the...  
Creative Commons Attribution license (reuse allowed)
9:18 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons
11:00 User:Vmenkov, CC BYSA 3.0 via Wikimedia Commons
11:14 Nadkachna, CC BY 3.0 via Wikimedia Commons
12:17 iPhone 5c model: Kārlis Dambrāns, CC BY 2.0 via Wikimedia Commons
12:43 President.gov.ua, CC BY 4.0 via Wikimedia Commons
12:47 Chaine Iphonfr on YouTube    • Déballage et découverte de l'iphone X...   Creative Commons Attribution license (reuse allowed)
13:31 Gary Cohen, CC BYSA 2.0 via Wikimedia Commons
13:44 Imran Chaudhri image: Rajat Bhardwaj, CC BYSA 2.0 via Wikimedia Commons
14:12 Chris Stringer image: AnalogicaMusica, CC BYSA 4.0 via Wikimedia Commons
14:17 Conveyor of Randomness with Andre on YouTube    • Finally! A HomePod Mini You Can Actua...   Creative Commons Attribution license (reuse allowed)
14:46 [Kārlis Dambrāns], CC BYSA 4.0 via Wikimedia Commons
15:08 Booredatwork.com on YouTube    • iPhone 13 Pro Max 6 Months later: Sti...  
Creative Commons Attribution license (reuse allowed)
15:16 harrison on YouTube    • Apple Park | June 15, 2017   Creative Commons Attribution license (reuse allowed)
16:18 Mark Newson image: FT_Business_of_Luxury_Gala_Reception.jpg: Financial Timesderivative work: Puramyun31, CC BY 2.0 via Wikimedia Commons
16:18 Jony Ive image: Marcus Daweshttp://[email protected], CC BYSA 3.0 via Wikimedia Commons
16:50 Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons

Articles referenced:
2:38 Readwrite article https://readwrite.com/whatsitliket...
2:49 CNBC https://www.cnbc.com/2017/01/17/timc...
7:47 The New Yorker https://www.newyorker.com/magazine/20...
11:20 Apple employee at Foxconn factory https://www.theguardian.com/commentis...
16:31 Financial Times https://www.ft.com/content/0b20032e9...