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00:00 Intro
04:04 How Matt started a coffee business
07:13 Challenges while roasting coffee in India
08:58 Blue Tokai's marketing strategy
09:49 Blur Tokai's ₹40 lakh roaster
11:19 The raise of Blue Tokai
15:25 Opening their first location
21:25 Challenges faced while expanding
24:28 How Shivam Shahi joined Blue Tokai
27:01 Becoming a cafe
28:39 Delhi Police seals Blue Tokai locations
32:03 Evolving coffee culture in India
32:43 Blue Tokai during the pandemic
34:56 Blue Tokai post pandemic
36:30 Blue Tokai vs other cafes
38:56 Will coffee price increase in India?
43:27 Blue Tokai products
45:52 Blue Tokai going global?
47:14 Challenges for becoming profitable
51:08 Bootstrapped vs external capital
52:35 Blue Tokai IPO
56:11 Outro

In the United States, third wave coffee culture in the United States was in full swing. During this third wave, concepts like farm to cup and single origin beans were popularised, and Matt Chitharanjan had been living in the Bay Area from 2003 to 2007, so he’d jumped into this movement headfirst during his time there. He even bought a small roaster and started preparing small batches of coffee as a hobby.

When Matt came to India in 2011 for a 1year job opportunity in Chennai, he spotted an opportunity. He saw the Cafe Coffee Days and the Baristas of India and realised that coffee’s third wave hadn’t reached India yet.

It was in Chennai that Matt met his wife and cofounder Namrata Asthana, and after moving to Delhi in 2012, they got to work setting up India’s first homegrown specialty coffee brand, Blue Tokai.

Now, Blue Tokai Coffee Roasters is India’s largest specialty coffee brand, with its headquarters in Gurgaon, India.

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