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Blue Tokai is leading the wave for India's specialty coffee industry ☕

In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we'll dive indepth into their strategies to crack ₹4,000 Crore Coffee Industry.

Timestamps
00:00 Context & Intro
01:08 3 Waves of Coffee
02:16 India's Coffee Landscape
03:18 Blue Tokai's Inception
04:16 Insight 1: Product Depth (Roasting, Beans & Supply Chain)
08:03 Insight 2: The Relationship Formula (Customer Education)
11:05 Insight 3: Scaling Secrets (Channels & B2B/B2C Split)

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