The Fundraising Regulator has launched an investigation after The Times found that people going door to door for a wellknown children’s charity had been taught pressureselling techniques.

An undercover reporter trained as a fundraiser at a thirdparty marketing firm, IBA Global, signing people up for donations to the Great Ormond Street Hospital children’s charity, known as the GOSH Charity.

Our exposé reveals how trainees — working on commission instead of an hourly wage — were taught to use psychological motivators and preempt objections on the doorstep.

This resulted in fundraisers repeatedly pressing customers to sign up, despite the Code of Fundraising Practice warning against placing “undue pressure” on people.

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