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⏱ Timestamps
00:00 CocaCola's Secret Ingredient
01:03 Selling a story, not a product
02:35 CocaCola’s Sports Marketing Strategy
04:53 The Money
05:34 The Cola Wars
06:57 The Future

About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources
[1] A Short History of the Coca Cola Company (Coca Cola) https://www.cocacolacompany.com/cont...

[2] FAQ (Coca Cola GB) https://www.cocacola.co.uk/ourbusin...

[3] Sports and Entertainment Partnerships (Coca Cola) https://www.cocacolacompany.com/soci...

[4] Why Does Coca Cola Sponsor the Olympic Games? (Coca Cola Aus) https://www.cocacolacompany.com/au/f...

[5] History of Celebration (Coca Cola)    • History of Celebration  CocaCola 20...  

[6] The Reason Why Taste and Memory are so Connected (Southern Living) https://www.southernliving.com/health...

[7] Olympic Marketing Boosts Coke Volumes (Marketing Week) https://www.marketingweek.com/olympic...

[8] FIFA Seeks Massive Increase From Sponsors on the Back of FIFA+ Launch (Sport Business) https://www.sportbusiness.com/2022/04...

[9] An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data (International Sport Business Journal, 2011)
https://citeseerx.ist.psu.edu/documen...

[10] Pepsi signs up Messi to ambush Coke's World Cup sponsorship (Campaign Live) https://www.campaignlive.co.uk/articl...

[11] Pepsi Takes World Cup Marketing Victory Over Coke (A.List Daily) https://www.alistdaily.com/lifestyle/...

[12] Partners (IOC) https://olympics.com/ioc/partners/coc...
Commercial Partners (FIFA) https://www.fifa.com/aboutfifa/comme...

[13] Nike, CocaCola Are the Brands Most Associated With the Olympics (Morning Consult) https://morningconsult.com/2021/08/13...

[14] Olympics pens joint US$3bn CocaColaMengniu Dairy deal (Sports ProMedia) https://www.sportspromedia.com/news/o...

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