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In the world of travel, the destination matters far more than the journey. The travel industry has adjusted to this as resorts, tour guides, agencies, hotels, and airlines now compete on how fast they can get you to where you want to go. Yet there remains one business who insists that the journey is just as important as the destination. That is the cruise ship. By the numbers, cruises are very much an American phenomenon.

Cruises boast restaurants, bars, bowling alleys, water parks, Broadway musicals, basketball courts, golf, comedy, waterfalls, pools, rock climbing, ice skating, casinos, theaters, gokarts, spas, nightclubs, and arcades. Throw in unlimited alcohol, bottomless French fries, and endless pizza, it makes sense why cruises lean on spectacle and excess for appeal. Industry insiders push every year that cruises are a fastdeveloping, underpenetrated market with significant growth potential. Cruises are an oligopoly run by three players Royal Caribbean, Carnival, and Norwegian Cruise Line. In this episode, we’ll cover the business of cruises and dive into these 3 companies who each have their own strategy and go after travelers at very different price points.

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0:00 The Sea is Calling
6:01 The Fun Ships
15:07 Feel Free
22:25 Where Extraordinary Happens