This is a lesson from the free chapter of "livestreaming app system design" at InterviewReady.
Original InterviewReady Video: https://interviewready.io/learn/syste...
Contextbased advertising during sports events is a big challenge, especially when serving millions of users with diverse interests.
In this video, we dive into what works behind the scenes, like recording calibrations, object recognition, ad ranking, user segmentation and video rendering.
The question answered here is: How do you serve dynamic ads to different user cohorts in realtime?
Designing DataIntensive Applications Book: https://amzn.to/3SyNAOy
Virtual Advertising articles:
https://www.forbes.com/sites/robertki...
https://en.wikipedia.org/wiki/Virtual...
Virtual Advertising Video: / 1411807406728925196
Supponor: https://supponor.com/
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Chapters.
00:00 Intro
00:07 What are contextual ads?
00:44 Recommendation System
01:44 Rendering Options
02:22 Keying out with green screens
03:17 Fixed Camera Stands
04:29 Keeping the players in video
06:00 Object Recognition using AI
07:08 Thank you!
#SystemDesign #Contextual #Advertisements