What was once a favorite of dads across America is suddenly a fashionforward brand in its own right. New Balance now has fastergrowing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a musthave for sneakerheads and dads alike.

Correction (May 25, 2023): At 1:22 we misspelled and the correct name is Richie Roxas.
Correction (May 26, 2023): At 2:47 we misspelled and the correct name is Tom Nikic.

Producer: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Supervising Producer: Jessica Leibowitz
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Nicolas Vega
Narrator: Nicolas Vega
Additional Footage: Getty Images, Olivia Southwell, Alyson B, The McFarlands, NBCUniversal

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How "Dad Shoes" Turned New Balance Into A $5 Billion Brand