How do QR codes work? The checkerboard patterns taking over the world, demystified. Go to https://Saily.com/veritasium and use the code ‘veritasium’ to get an exclusive 15% off your first purchase.

Special thanks to Mashiro Hara and Yuki Watanabe.

00:00 I was wrong
00:49 How Morse Code revolutionized communication
03:57 How barcodes work
10:34 How QR codes store information
18:16 Why damaged QR codes still work
29:54 Why are QR codes so common?
31:21 How safe are QR codes?
32:25 The future of QR codes

If you’re looking for a molecular modeling kit, try Snatoms, a kit I invented where the atoms snap together magnetically. https://snatoms.com/

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References: https://ve42.co/QRCodeRefs


Images & Video:
1940’s grocery store H.I.C https://ve42.co/1940sShop
Why Americans Are Obsessed With Peanut Butter via Youtube https://ve42.co/PeanutButter1
Jif Peanut Butter 90s Commercial (1998) via Youtube https://ve42.co/PeanutButter2
Vericode Symbol via Youtube https://ve42.co/VericodeSymbol
Oreo introduces Sour Patch Kids cookies via YouTube https://ve42.co/OreaSour
BSE Changes in Behaviour via YouTube https://ve42.co/BSE
QR Code with Drones | Firefly Drone Show via YouTube https://ve42.co/DroneQRCode
Damaged barcode 1 by christiaangpr via Reddit https://ve42.co/DamagedBarcode1
Damaged barcode 2, Midcom service group https://ve42.co/DamagedBarcode2
Oskana, G and Petkova, A. (2020 July 1). Testing a nanobarcodes marking technology for identification and protection of the mechanical products, Fig. 1 https://ve42.co/MatrixCodes
NASA Celebrates 40 Years of the Voyager Mission via Nasa.gov https://ve42.co/Voyager40Yr
Apollo footage via Nasa.gov https://ve42.co/ApolloFootage
Snake in a QR code by MattKC via mattkc.com https://ve42.co/SnakeQR
Scratched CD by Ice3yes via Reddit https://ve42.co/ScratchedCD
Alfred Vail Portrait via si.edu https://ve42.co/AlfredVail
Bernard Silver Portrait vai invent.org https://ve42.co/BernardSilver
Norman Joseph Woodland Portrait via usatoday.com https://ve42.co/NormanWoodland
Masahiro Hara portrait via denso.com https://ve42.co/MasahiroPhoto
Cooke and Wheatstone telegraph patents via Wikipedia:
https://ve42.co/TelegraphPatent1
https://ve42.co/TelegraphPatent2
https://ve42.co/TelegraphPatent3
https://ve42.co/TelegraphPatent4
https://ve42.co/TelegraphPatent5
https://ve42.co/TelegraphPatent6
5 needle telegraph via cachesleuth.com https://ve42.co/NeedleTelegraph

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Directed by Sumeet Kulkarni
Written by Sumeet Kulkarni and Derek Muller
Edited by Peter Nelson and Luke Molloy
Animated by David Szakaly, Fabio Albertelli, James Finnemore, Ivy Tello
Illustrations by Jakub Misiek, Emma Wright
Filmed by Derek Muller and Raquel Nuno
Additional Research by Gabriel Bean
Produced by Sumeet Kulkarni, Derek Muller, Rob Beasley Spence, Emily Lazard, Tori Brittain, Emily Zhang

Thumbnail contributions by Peter Sheppard, Ren Hurley, David Szakaly, Gregor Čavlović, Raquel Nuno
Additional video/photos supplied by Getty Images and Story Blocks
Music from Epidemic Sound