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How GM Dominated the Modern HD Truck Market

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Dust Runners Automotive Journal

Throughout the 1980s and 1990s the heavyduty truck market exploded as Dodge began implementing the use of Cummins engines and Ford continued to develop their IDI engines. By 1994, Dodge was seeing redesigned their trucks and saw massive success and by 1999, Ford had released their all new Super Duty Fseries trucks.

While Ford was enjoying also enjoying massive new success with their new platform and impressive 7.3L Powerstroke engine they introduced earlier in the 90s, GM was hard at work developing a new platform, an entirely new truck with a new drivetrain and engine with the hopes of blowing the doors off of both Dodge and Ford.

And that's exactly what they did in the coming years.

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