Once upon a time, the Lord of the Rings was a little known book written by a stodgy British professor. We have hippies, Beatle fans, and slimy publishers to thank for the cultural phenomenon it is today.

*Correction*: I misrepresented the anecdote about TheOneRing.net founder sneaking onto the LotR set. She already lived in NZ, and only wrote a joking article about sneaking onto set. She was issued a restraining order by overly zealous studio execs, something later corrected by Peter Jackson and his team, when they welcomed her to set. Sorry about the confusion!

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Sources:
Liptak, Andrew. “Looking Back on What Made the Lord of the Rings Trilogy Special, 15 Years Later.” The Verge, 23 Dec. 2016,
Resnik, Henry. “The HobbitForming World of J.R.R. Tolkien.” Saturday Evening Post, 2 July 1966.
Ripp, Joseph. “Middle America Meets MiddleEarth: American Discussion and Readership of J. R. R. Tolkien’s Lord of the Rings, 19651969.” Book History, vol. 8, no. 1, 2005, pp. 245–286.