I'll show you how I use AI tools to analyze customer behavior on a website, including predicting attention areas, tracking clicks and scrolling, and generating user personas to improve the website's design and conversion rate. It highlights the use of Vas.3m, Microsoft Clarity, and Wevo tools to gather insights and make datadriven decisions for website optimization. Basically, core marketing insights you need!

00:00 Utilizing AI for website analysis helps in identifying issues like unclear navigation, misplaced buttons, and areas needing improvement for enhancing user experience and attracting more customers.
01:42 Vas.3m.com provides features like heat maps that show where users focus their attention, helping in understanding which parts of the website are getting noticed and which need redesigning.
03:22 Using tools like Clarity can provide valuable insights on website user behavior, helping optimize design and improve conversion rates. Recording user sessions can offer detailed insights without compromising user privacy.
06:45 Wevo.ai analyzes customer feelings towards a website, providing insights on customer perception, trust, credibility, and user engagement, helping align website intent with user expectations.


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