An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meatlovers of the world, to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plantbased burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meateaters.
» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/makeit
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt
#CNBC
#CNBCMakeIt