Generational thinking is a really big idea that’s been horribly corrupted by endless stereotypes, clichés and fake battles – this talk seeks to help you separate the generational myths and realities. Bobby Duffy is Professor of Public Policy and Director of the Policy Institute. He has worked across most public policy areas in his career of 30 years in policy research and evaluation, including being seconded to the Prime Minister’s Strategy Unit.

Bobby sits on several advisory boards including Chairing both the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) and a Senior Fellow of the Munk School of Global Affairs & Public Policy, University of Toronto.

His first book, The Perils of Perception – Why we’re wrong about nearly everything, looked at how people misperceive key social realities. His latest book, Generations – Does when you’re born shape who you are?, came out in September 2021 and seeks a greater understanding around generational challenges. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx