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Unless you are living under a very large rock, you have heard about the historical denim jeans industry leader: Levi’s. The story of how this brand came to dominate the global market of denim might make you look at your old blues a little differently.

Check out MUD Jeans: https://mudjeans.eu/

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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/...

Script: Estelle Walton
Editor: Reid Valaitis
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]