The once American, now globalised brand McDonald's accounts for over 20% of the global fastfood industry. To achieve this, they needed to open 37,000 restaurant locations, flip 2.36 billion burgers annually, and ensure they create flawless marketing campaigns.

In 2021, the socalled "Golden Arches" spent approximately $459 million on advertising worldwide, ensuring people around the world memorise their catchy slogan "I'm Lovin' It". McDonald's marketing campaigns are unique and a strive to create an emotional drive without people ever realising.

0:00 Introduction
0:44 The Power of Happy Meals
3:02 Pay with Love Campaign
5:37 Mcdonald's Directional Billboard Campaign
7:23 Change a Little Change a lot Campaign
8:47 McDonalds in the Metaverse
10:00 Outro